Project /
L’ Couture

Dubai-based female athleisure brand, L’Couture has opened its doors to its first flagship store located on Al Wasl Road – within reach of key Dubai landmark, the Burj Al Arab. Designed by Studio Em, the 4290sqm space encompasses a yoga and photography studio, a glam room, a retail floor, as well as the brand’s office headquarters. Unlike the majority of stores located in malls, the L’Couture boutique is housed in a modern two-storey, standalone building, showcasing a vast space and distinct attitude. Created by Emma Stinson from Studio Em and inspired by the brand’s aesthetic, the Instagram-friendly store features a chic yet fun design with neon signs, luxurious marble, soft lines seen in furniture pieces, flowers and velvet touches, with gold finishing.